Is It Common For Korean Men To Wear Makeup

Over the past decade, Southward Korean men became the earth's biggest male person spenders on skincare and makeup, contributing to $vii billion in the Korean dazzler manufacture. According to Euromonitor, the cosmetics raise in male consumers in the by few years, and sales of men's products grew 86% in the past five years. Some other survey fabricated by GlobalData shows that 3-quarters of Korean men undertake a beauty or grooming treatment (pilus, face, torso). It tends to keep growing with Gen Z and their genderless style. 58% of men born after 2000 say that they employ grooming handling at least once a week, compared to 34% of South Korean men overall.

In this article, nosotros are going to try to understand why Korean men are using cosmetics and how Kpop Idols as BTS have impacted this trend. We will also talk virtually how beauty standards differ from western male standards.

Why Korean men utilise cosmetics?

High Beauty Standards:

South Korean society is known for its hyper fixation on appearance.
Korean men and women are living under the constant pressure of being conformed to societal expectations. Those beauty standards came after the Civil State of war, Republic of korea and the Usa agreed to a military machine brotherhood. Tens of thousands of United States Forces Korea troops came to Korea. With those soldiers, the Korean population discovered the US civilization, with their movies, mode, music, etc… They started wanting to look like the cute American icons. That'due south how looking like western people became a symbol of beauty in Korea.

The men's beauty standards are really similar to the women's ones.
Their peel has to wait every bit white and polish as possible and, to look healthy, their body has to exist skinny and muscular (but not too much). A nose is considered beautiful when it'south high, optics have to be big and open up, and finally, the perfect face shape is small with a tiny chin (it'southward called the Five line).

Considering those high standards are very unlike from the natural Korean appearance, many men and women accept to do plastic surgery. South Korea is the but Due east Asian country in the meridian 10 countries with the highest rate of corrective surgeries. Simply makeup too helps them a lot, to await more than white for example. Skincare products are too very important to have shiny, luminous, and soft pare. That's why Korean spend a lot of time doing their skincare and makeup routine. Their goal is to look perfect, nearly as a doll.

Armed services Service:

In South Korea, every man in their early on 20s has to serve 2 years in the army. Information technology's here that most of them start caring more near their skin. The products furnished by the Korean army are extremely harmful to the skin, information technology makes it dry out and can crusade acne.

To reply the demand, Korean cosmetics brands as Tony Moly, for case, created camo cream with more respectful formulas to non damage the pare of the soldiers. They also launched military-themed cleansing foams and skincare essentials. Indeed, Korean men also spend more fourth dimension and money in their skincare routine during their military service to attend their skin. They also buy more sunscreen to protect their skin from sun exposure.

The entrepreneur Dino Ha, who'south running a cosmetics startup Memobox said in one case, "All guys who went through the war machine, yous almost become a semi-expert in dazzler".

Tough chore market:

Republic of korea is a very competitive marketplace for employees. Since the Ceremonious War, Korea has highly skilled and educated workforces. A lot of Korean men and women are graduated from very good universities. They are very smart, hard workers and disciplined. All of this makes the competition very loftier for Korean.

And then as English fluency or an internship can be an advantage to get hired more hands, beauty is a plus either. Ethnic homogeneity has bred a hyper-competitive civilisation in which your advent, your skin, or your confront shape tin be significant during the hiring process. Most Korean companies require the candidates to add a picture to their resumes. They tin also ask for the height and sometimes for the family background of applicants.

Ane fourth dimension again, plastic surgery is often used by Korean people to get more chances to exist hired. Changing their faces tin can really change their futurity, that's why double eyelid surgery became a rite of passage for many Korean.  But a lot of them do not want to submit to social pressure or don't accept enough money to get plastic surgery. Using makeup is the solution for them to match with beauty standards.

It's also very common for Korean men to habiliment makeup to become to work, to look prissy and proper. People'due south opinions are very important, and a youthful face can give a dynamic image to their boss, coworkers, or customers.

The Influence of Kpop Idols as BTS:

Today, Kpop is a part of the South Korean culture. In this country, Kpop idols are present everywhere, on Idiot box, radio, on commercials, on beauty products, etc… They became real beauty icons that most immature Korean men want to look like. Their beauty aesthetic is to be tall, fit, and white. They often do plastic surgery (as the double eyelid) to lucifer with the beauty standards we talked most just before.

It's common to come across male idols wearing full makeup looks, with foundation, eyeshadow, and lipstick. They besides dyed their hairs with crazy colors. This gentle esthetic is called in KoreanKhonminam,it combines the words « flower » and « beautiful human being ». This pretty boy manner is not considered effeminized only as a new perspective of what a human being looks like.

Regular Korean men adopted this trend and started imitating the soft masculine prototype of those celebrities. The grouping BTS is very famous in Korea, and it'south also the well-nigh popular Kpop band in the whole world. Those idols are the perfect instance of this trend.

BTS touch on on the beauty industy

BTS has the perfect look and makeup, so Korean men and women are very interested in which products they are using. They are curious about their makeup and skincare routine and beauty tips. The beauty manufacture understood that and started using their face on their beauty products. In Korea, it'south so common to find mask sheets or hand cream with the face of your favorite Kpop ring. This marketing strategy is a existent success because information technology attracts fans only also immature boys who desire to expect similar them.

Moreover, BTS created a makeup line with VT Cosmetics. This line includes 8 matte lipsticks, an eyeshadow palette, and a tinted base of operations and foundation. They besides had featured express edition products, similar their collaboration with Innisfree. In Korean streets, the skincare, and makeup brands choose for their advertisement as many men every bit women to be their model or brand ambassador.

Hither are some products BTS are frequently using:

SON & Park Beauty Water: This production is a toner and exfoliator that cleanses and hydrates the skin. Information technology's gentle water that gives a fresh feeling to the peel!

Mediheal TeaTree Care Solution Essential Mask EX:This canvass mask is infused with tea tree which is a good ingredient for reducing redness, inflammation, and acne. It's a calming and refreshing skincare production.

Zeroid Pimprove Cream: Information technology's a fragrance-gratis cream made with friendly ingredients. This amazing moisturizer has a rich and luxurious texture that doesn't leave a greasy feeling!

Etude House Moistfull Collagen Cream: The foam gel will make your skin soft and smooth by keeping it moisturized. This cream is enriched with Baobab h2o and collagen to hydrate your skin for 12 hours.

Hera Homme CC Cream (SPF35/PA++): It covers the pores, wrinkles, and imperfection and leaves your pare polish and glowing. It improves men'due south skin tone and cleans the bulwark of the skin to care for enlarged pores.

Anastasia Beverly Hills Brow Wiz: This product is a pencil/spoolie philharmonic that will add together definition and colour to your brows. It will requite your eyebrows a long-lasting and natural expect.

Tony Moly Backstage Gel Eyeliner: Tony Moly eyeliner has a dandy formula. The polish texture makes information technology easy to draw on a very opaque line.

Nivea Tinted Lip Balm: This Tinted lip balm provides all-twenty-four hour period hydration to your lips, with a natural and soft color touch on.

How Korean men practise their makeup?

If some Korean likes to wear heavy makeup as we tin see in Kpop music videos, virtually men prefer a natural and casual await for their everyday life. The « chok-chok » look is a makeup tendency that people use to look fresh and clean. The idea is to await as natural as possible, similar if you lot were no wearing makeup. So what is the « chock-brimming » routine?

The kickoff stride is to use SPF Sunscreen to protect the skin from UV rays. After this, they use BB cream or cushion foundation to make their skin expect flawless and smooth. Most Korean men who wear makeup like to use a pencil to draw perfect eyebrows, they also use tinted lip balm to moisturize their lips without looking too stake. Finally, some of them also use natural blush to create a healthy result. They also spend a lot of time and money on their skincare routine which is the same as women'due south, the layering.

Those routines may look effeminate to non-Korean, but for Korean is not at all. For example, a homo tin can vesture makeup and is yet considered macho or manly. Some other departure with western countries is that products are not specified to exist for a woman or a homo. If you desire to buy lipstick, you tin can see in the advertisement how the lipstick looks on a adult female and on a human being.

The men makeup trends in western countries:

It's really unusual in western countries to see a man wearing makeup in social club. Most of the time in Europe or the US, a human using makeup is categorized as a homosexual or a drag queen. But hopefully, people's minds are changing and evolving, partially cheers to the Korean style.

In 2018, Chanel launched its offset cosmetics range for men and they named it Boy de Chanel. This product line features a tinted foundation, a two-in-one brow pencil and brush, and a transparent matte lip lotion. Those cosmetics are perfect to create a natural look and look fresher. They piloted the collection in Due south Korea before making information technology available in the US and Europe.

It was a success in Asia, it'south going to take more years to becomes fully accustomed by the westerners. However, people liked it and Chanel decided to launch new products in 2020, a concealer, three eye pencils, and 2 nail polishes. Other brands as Tom Ford Beauty, L'Oréal, and Estée Lauder created man makeup lines.

New generations are part of a gender neutrality movement. Young people desire to wear what they want and brand-upwards as they want without being affiliated with any sexual orientation. Some celebrities gave their supports to the genderless movement, as the male person rappers A$AP Rocky and Lil Nas 10. Those artists are coming from a macho environment, and that's why telling their opinion on this topic is very courageous.

To conclude, things tend to change in a skillful style. On social media, we oft see a lot of pictures of men influencers with full makeup looks. More and more than men, especially in big cities, kickoff going to piece of work with natural makeup. Men take the correct to wear make-up too!

Practise yous desire to start your ain men's beauty line? Sourcing-Lab is an OEM/ODM Korean cosmetic manufacturing partner. We will assist you throughout every stride of your brand and production creation. Fill out the contact form below!

Don't forget to check our final article about v Amazing Mom Entrepreneurs In The Beauty Manufacture to Celebrate the Mother's Twenty-four hours!

Source: https://sourcing-lab.com/male-make-up-korean-men-and-bts-started-a-revolution-in-mens-beauty/

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